Latest Articles

How to Create Effective Facebook Ads for Roofing Companies (And What to Avoid)

Facebook ads can be a game-changer for roofing companies looking to attract new customers and generate leads. But let’s be honest—there’s a big difference between an ad that stops a customer in their tracks and one that gets scrolled past without a second thought. In...

Setup Google Search Console (Webmaster Tools) in 10 Minutes

How to Set Up Google Search Console (Formerly Webmaster Tools) for Your Website Setting up Google Search Console is a crucial step for optimizing your website’s performance on search engines. In this guide, we’ll walk you through the process step-by-step, ensuring...

Domain Name Registration Best Practices: Your First Step to a Strong Online Presence

When starting or rebranding your business, your domain name is one of the most critical decisions you’ll make. It’s your online identity, the cornerstone of your digital presence, and the first impression many customers will have of your brand. A great domain name can...

Effective Marketing Strategies for Local Businesses in Pittsburgh

Running a local business in Pittsburgh offers a world of opportunities, but it also comes with challenges that require a sharp marketing strategy. With the city’s rich history, diverse neighborhoods, and growing tech scene, businesses must adopt modern marketing...

Why Small Business Owners Should Embrace Digital Marketing Trends

In today’s competitive landscape, small business owners face the challenge of staying relevant and profitable. With more consumers shifting their attention online, traditional marketing strategies alone are no longer enough to sustain growth. Embracing digital...

How Clear Messaging Can Attract More Clients

Have you ever asked someone what they do and the five-minute response left you confused and completely unclear on the answer to your question? It happens all of the time. We overcomplicate what we do for many reasons. Maybe we think it makes us sound different or...

3 Marketing Hacks for Busy Business Owners

1. Automate, Delegate, and Eliminate Getting the day-to-day marketing tasks off your plate should be the ultimate goal for any business owner. It's not the best use of your time and chances are, someone else may be able to do it better and pay more attention. However,...

From Chaos to Clarity: How to Create a Marketing Plan That Gets Results (Even If You Hate Marketing)

46% of small business owners are unsure whether their marketing strategies work. That's a scary stat. Almost half of all small businesses don't know if they are wasting valuable resources. And many of them are probably also afraid to stop spending because they don't...

Is Your Marketing Message Falling Flat? Here’s Why (and How to Fix It)

Let's be honest. You've poured time, money, and effort into your marketing, but it feels like you're talking to a brick wall. Your website traffic is stagnant, your social media engagement is crickets, and those shiny new brochures are gathering dust. Sound familiar?...

A Divorce Lawyer’s Guide to a Compelling Brand Message

76% of people seeking legal help start their search online. Fewer people are seeking referrals to lawyers, not wanting to openly share personal problems and trusting their own judgment based on information they find on the internet. With the amount of online...
How Clear Messaging Can Attract More Clients

How Clear Messaging Can Attract More Clients

Have you ever asked someone what they do and the five-minute response left you confused and completely unclear on the answer to your question? It happens all of the time. We overcomplicate what we do for many reasons. Maybe we think it makes us sound different or...

3 Marketing Hacks for Busy Business Owners

3 Marketing Hacks for Busy Business Owners

1. Automate, Delegate, and Eliminate Getting the day-to-day marketing tasks off your plate should be the ultimate goal for any business owner. It's not the best use of your time and chances are, someone else may be able to do it better and pay more attention. However,...

Perform a Local SEO Checkup ASAP

Perform a Local SEO Checkup ASAP

Did you know that 46% of all Google searches are for local information? Local SEO is one of the best FREE marketing activities you can do for your business. It takes a little time but the results down the road can result in significant revenue with absolutely no cost....