Latest Articles
Why Your Law Firm Needs a Fractional Chief Marketing Officer
Marketing a law firm is complex. Where do you profitably spend your time and money? Out of the daily barrage of emails and phone calls, who really has the right marketing tools to get more qualified leads who become clients? It seems everyone has the answer to your...
How to Respond to Negative Google Reviews with Grace
Negative reviews can sting, especially when you're proud of the service you provide. But here's the truth: they happen to everyone. The way you handle them, however, can make all the difference in how potential customers perceive your business. Think of a negative...
Defining a Clear Direction for Your Offering
Often times we dilute our offering to make people happy. We give them what they think they want, tell them what we think they want to hear, rather than offering the best solution to the best customers. Often the customer has no idea what they need or want. They need a...
From Overwhelmed to On Track: Your No-Nonsense Guide to a Marketing Plan That Works
Most business owners didn't start a business to become marketing gurus. You're passionate about your products, services, and clients, not the latest social media trend or SEO algorithm. But the truth is, even the best offerings need a solid marketing plan to thrive....