Know exactly what your marketing dollars are doing.
Fractal VPM gives Pittsburgh businesses CMO-level strategy, clear messaging, and websites that convert — without the full-time salary.
No pitch, no obligation. You’ll leave with at least one thing to fix this week.
What you get in 30 minutes
A read on your current spend — what's measurable, what's a black box — the audit an agency would charge you $500 for.
One fix to implement this week — whether or not we ever talk again.
A straight answer on any vendor pitch — currently sitting on your desk.
Written notes after the call — yours to keep.
No pitch. No deck. If we're not a fit, we'll tell you who is.
Tired of spending on marketing with little insight into the value?
Most owners we meet aren’t short on marketing activity — they’re short on visibility into what’s actually working.
of small business owners
aren’t sure whether their marketing works. Half of all budgets, spent on faith.
A barrage of vendors & salespeople
Every channel has someone selling it. Who evaluates them with yourP&L in mind?
Zero hours left in your week
You started a business to run it — not to become a part-time marketing department.
One partner. Strategy through execution.
Planned like a CMO, executed like an agency — at a fraction of the cost of either.
Marketing Leadership
A fractional CMO on your team: marketing plan, budget oversight, analytics, and honest evaluation of every vendor and channel you're paying for.
Explore Fractional CMO →Brand & Messaging
A clear message customers actually understand — positioning, brand voice, and content strategy that differentiates you from the firm down the street.
Explore Brand & Messaging →Websites & Digital
Sites built to generate leads, not just look nice — design, build, local SEO, and analytics so you can see every inquiry's source.
Explore Websites & Digital →From chaos to clarity in three steps.
Book your review
30 minutes, one call, zero prep. We look at your current marketing together — spend, vendors, channels, results.
Get your plan
A marketing plan aligned to your revenue goals — in your first 30 days. Clear message, clear priorities.
Watch every dollar work
Monthly numbers in plain English. We cut what isn't earning.
What our clients say
“We faced a barrage of lead-gen salespeople. Nick helped us sort through what was working and what was not. We probably saved thousands over the years.”
“Nick helped me stand up a new business, develop a go-to-market strategy, and build an e-commerce website. I love the result.”
“I've brought Nick in on a number of projects. His insight has proven valuable every time.”
Marketing leadership, sized to your business.
Fractal VPM was built on a simple idea: the same clear structure should repeat at every scale of your marketing — from your one-line message to your annual plan. That’s the fractal.
Based in Pittsburgh, we work with small and medium-sized businesses that are done guessing — owners who want a real plan, honest numbers, and someone accountable for both.
Meet Nick →Ready to see what your marketing is really doing?
Book a free 30-minute marketing review. We'll look at your current efforts together — you'll leave with at least one concrete improvement, whether or not we work together.
Book your free 30-minute review